Eminent
Media Personality, Agriculture Development Activist and Ashoka Fellow (1992), Shykh
Seraj has turned 56 today. In 1954, he was born on the 7th of
September in Chandpur district. He was later brought up in Dhaka.
From his early childhood, he is living at his Khilgaon's parental residence in
a 'Joint Family', locally known in Bengali as 'Ekannoborti Poribar'. His
education life passed at KhilgaonGovt.High School,Notre DameCollegeand DhakaUniversity. He received Honours as well
as Masters Degree in Geography from the University of Dhaka.
Since his student life, he was deeply involved with media with his cultural
activities and development activities.
Being
a role model of the constructive and development journalism, Shykh Seraj is
contributing everlastingly to the agriculture and rural life development in Bangladesh. Shykh
Seraj started his media career in both entertainment and development-based
programme presentation in Bangladesh Television. In 1982, he started an
agricultural television documentary titled, 'Mati O Manush' (Soil & Men) as
the presenter. He continued this programme for 14 years. In addition, in this
programme, he pointed out work opportunities in rural and urban areas, fisheries
extension, commercial poultry-farm extension, and the contemporary technologies
of agriculture with which peasants started having an elaborated acquaintance.
The image of the agriculture standard and the life standard of rural community
started to revolutionize in an optimistic way due to this programme. Around the
country, many successful agro-entrepreneurs were made. From the urban to the
rural area, Shykh Seraj became a hero, a change-maker who started to live in
everyone's heart. Shykh Seraj played the vital role in the agro-economic
advancement. Due to his contribution to the field of development, he received
many awards from country and abroad. In 1995, he received the highest and most
reputed National Award 'Ekushey Padak' as the youngest ever in the history of Bangladesh.
Later in 1996, he played yet another dynamic role in the establishment of the
most popular and successful audio-visual production house, Impress Telefilm
Ltd. Afterwards, from Impress Telefilm Ltd., in 1999, the first private digital
satellite television channel in Bengali language, Channel i incepted its
journey. Now, he is the Director & Head of News of Channel i. On 21st
February, 2004, Shykh Seraj started a more sophisticated weekly agricultural
documentary programme, 'Hridoye Mati O Manush' (Soil & Men in Heart),
consisting current agriculture, economy and development information. Through
this programme, every single image of agricultural and technological
development success in Bangladeshand round the world is represented. Afterwards, through his planning,
presentation and direction, another programme titled, 'Hridoye Mati O Manusher
Daak' (Mailbox of Soil & Men at Heart), started on Channel i since December
2004. This is Bangladesh's
first programme in history where a grass-root-level farmer could have an
argumentative conversation with the policy makers in an inter-active conduct.
On the 13th August, 2007, once again on Bangladesh Television, Shykh Seraj started
his fresh programme, titled, 'Krishi Dibanishi' (Agriculture: Round the Clock).
He’s the first journalist to take the initiative of broadcasting individual
agro-bulletin on television. Moreover, since 3rd August, 2008, he’s
working as the Editor of the first-ever complete agricultural page, ‘Mati O
Manusher Krishi’ (Agriculture of Soil & Men) which is regularly published
every Sunday on Daily Ittefaq. His work has crowned him in titles like
‘Farmers’ Friend’, ‘Son of the Soil’ and ‘Dynamic Personality’
With
almost thirty years of experience in the Bangladesh media, Shykh Seraj has worked
as a print and broadcast journalist, presenter and producer, exploring many
problems faced by farmers and rural communities. His programmes ‘give voice’ to
farmers by bringing their problems to the attention of policy-makers and
government. For his relentless contribution in developing the state of farmers
and knocking the policy level for boosting up farmers, he was awarded the
highest honour of an agricultural journalist, United Nation’s ‘FAO A.H. Boerma Award’ for the period
of 2008-2009. He’s the first-ever Bengali man and fifth Asian to have achieved
this very prestigious accolade.
Reuters
Reporter and Producer Jennifer Marostica rightly said that through his
programme, Shykh Seraj had revolutionized fates of at least 100 million people.
On 22nd May, 2008 AFP Worldwide published an elaborative report on
Krishoker Boishakhi Anondo. Krishoker Eid Anondo has been a great revolution in
the concept on Farmers’ Game Show for the very first time in Bangladesh,
which has really become a very popular one. Farmers’ Health Service has also
been one of the key agendas of Shykh Seraj, which has revolutionized the
medical facilities for the farmers throughout the country. Meanwhile, the
findings of Shykh Seraj in his programmes, has become the essential guideline
for the agriculture policies of the state. During August, 2009 through a
contract signing between Rahim Afrooz Super Stores and Hridoye Mati O Manush
Farmers’ Co-operative Society regarding direct sell of farmers’ produce, Shykh
Seraj has really played the legendary role of the connector and insisted
government to take necessary action to ensure farmers’ fare price for his
produce and consumers’ reasonable price for the product. The campaign is known
as ‘Green Bridge’.
He
introduced a live broadcast to enable farmers to join his programmes from
remote areas and is currently working to break the digital divide by setting up
an e-agriculture initiative to disseminate agricultural information to an ever
wider audience. He has written many informative and historic agricultural
books; noted ones are ‘Motsho Manual’, ‘Mati O Manusher Chashbash’, ‘Farmers’
File’, ‘Matir Kachey Manusher Kachey’, ‘Bangladesher Krishi: Prekhkhapot 2008’,
‘Krishi O Gonomadhdhom’, ‘Krishi Budget Krishoker Budget’ (Edited), ‘Amar Shopner
Krishi’.
Shykh Seraj is happily married with Shahana Seraj with
two sons Saqif Seraj the elder and Ashiq Seraj the younger.