|
|
| |
|
It's been already more than thirty years that a man from mainstream media has been giving his full effort for the development of the country…only the agricultural development can show the sun of success- that's how he believed. Shykh Seraj, the indomitable agriculture development activist and media personality, is the man behind the success stories of agriculture in the country, thus he is known as the Son of the Soil. He started his working career with his agriculture documentary television programme, Mati O Manush (Soil & Men) back in 1982 which he continued till 1996. He was with Mati O Manush as a presenter for 588 episodes. His friends used to make fun of him when he started Mati O Manush while everyone was running behind glamour and entertainment programmes. But, this man kept quite and only kept the commitment deep inside his heart for the farmers. Once he got busy as the Director & Head of News of Impress Telefilm Ltd. / Channel-i since 1999, he started thinking once again to do something really fruitful for the farmers. Following that concept came three brand new programmes: Hridoye Mati O Manush (Soil & Men in Heart) on Channel-i, Hridoye Mati O Manusher Daak (The Post of Soil & Men in Heart) on Channel-i and Krishi Dibanishi (Agriculture: Round the Clock) on the only state-run terrestrial television, Bangladesh Television. He is discovering the pin-point detail of agriculture with an elaborative method at the moment. Practical experience tells the truth. And, Shykh Seraj is the only person in the country who is bringing inch-detail of agriculture practically. No person has been this successful in highlighting the true success and affliction stories of agriculture in Bangladesh like Shykh Seraj.
|
| |
|
 |
| |
| |
|
| |
Eminent Media Personality and Agriculture Development Activist, Ashoka Fellow, Shykh Seraj is now aged 55. Back in 1954, he was born on the 7th of September in Chandpur district. He was brought up in Dhaka. From his early childhood, he is living at his Khilgaon’s parental residence in a ‘Joint Family’, locally known popularly in Bengali as ‘Ekannoborti Poribar’. His education life passed at Khilgaon Govt. High School, Notre Dame College and Dhaka University. He received Honours as well as Masters Degree in Geography from the University of Dhaka. Since his education life, he was deeply related with the media via cultural activities and development journalism.
Being an emblem of the constructive and development journalism, Shykh Seraj is contributing everlastingly for the agriculture and rural life development of Bangladesh. In the last century's end of the seventies, Shykh Seraj started his media career in both entertainment and development-based programme presentation in Bangladesh Television. In 1982, he started a programme titled, 'Mati O Manush' (Soil & Men) as the presenter. He continued this programme for long 14 years. In addition, in this programme, he pointed out work opportunities in rural and urban areas, fisheries extension, commercial poultry farm extension, and the contemporary technologies of agriculture with which people started having an elaborated acquaintance. The image of the agriculture standard and the life standard of rural area populace started to revolutionize in an optimistic method due to this programme. All around the country, many successful entrepreneurs were made. From the urban to the rural area, Shykh Seraj became a man who started to live in everyone's heart. Shykh Seraj played the vital role in the agro-economic advancement. Due to his contribution to the field of development, he received many awards from country and abroad. In 1995, he received the highest and most reputed National Award 'Ekushey Padak' as the youngest ever in the history of Bangladesh. Later, he played yet another dynamic role in the establishment of the most popular and successful audio-visual production house, Impress Telefilm Ltd. Afterwards, from Impress Telefilm Ltd. , in 1999, the first private digital satellite television channel in Bengali language, Channel-i incepted its journey. Now, he is the Director & Head of News of Channel-i. On 21st February, 2004, Shykh Seraj started a more sophisticated weekly agricultural documentary programme, 'Hridoye Mati O Manush', consisting current agriculture, economy and development information. Through this programme, every single image of agricultural and technological development success in Bangladesh and round the world is represented. How the researcher, extension department and policy makers may reflect their idea and work regarding the gradually increasing population's forthcoming food demand, specifically in the least-developed and developing countries, is under Shykh Seraj's multi-awareness programme and he is very much vigorous in this. He started the venture of bringing the stories of the central ground of the economic development, agriculture i.e. accomplishment and tribulation of the rural life, on the mainstream news of both electronic and print media. Moreover, his Farmers' Organization, establishment of Chamber of Commerce for Farmers and the extensiveness of the agriculture industry has been praised among the policy makers in country and abroad. Afterward, under his planning, presentation and direction, another programme titled, 'Hridoye Mati O Manusher Daak' (The Post of Soil & Men at Heart), started on Channel-i from December 2004. This is Bangladesh's first programme in history where a grass-root-level farmer can have an argumentative conversation with the policy makers in an inter-active conduct. Of late (13th August, 2007), once again on Bangladesh Television, Shykh Seraj has started his fresh programme, titled, 'Krishi Dibanishi' (Agriculture: Round the Clock), in his own planning, presentation and direction, where modern agricultural science, technology, environment, agriculture commerce, market management and different sectors of the rural life are highlighted.
For the agricultural development, concerning the agro-economic forerunning, Shykh Seraj is implementing the Media, particularly 'Television' very much effectively as the extensive and inspirational tool. He does not believe that Television is only an entertainment box, rather, he firmly believes that 'Television' is the most effective inter-active media, which can revolutionarily change a marginal farmer's life and that is what he has been doing for the last 30 years or so. Reuters Reporter and Producer Jennifer Marostica rightly said that through his programme, Shykh Seraj had revolutionized fates of at least 100 million people. Meanwhile, the findings of Shykh Seraj in his programmes, has become the essential guideline for the agriculture policies. |
|
|
